Tech

TikTok: TikTok CEO on why the app will not be the ‘enemy’

Summary

To say that TikTok has been within the eye of the storm could be a gross understatement. The app has been banned in India, a number of corporations have advised staff to not use and it’s rumoured that the US […]

To say that TikTok has been within the eye of the storm could be a gross understatement. The app has been banned in India, a number of corporations have advised staff to not use and it’s rumoured that the US may additionally take into account banning it. In such unsure occasions, TikTok CEO Kevin Mayer has posted an open letter defending the app, taking digs at Fb and way more. Whereas the letter is addressed to the US viewers, it touches on a whole lot of points. Mayer stated, “TikTok has turn into the most recent goal, however we aren’t the enemy,” earlier than including, “We’re taking step one of many to handle these issues and name on the business to observe our lead for the good thing about customers and creators in all places.”
Mayer stated that with their success “comes duty and accountability.” He stated that the app has obtained extra scrutiny resulting from its Chinese language origins. “We settle for this and embrace the problem of giving peace of thoughts by means of better transparency and accountability.”
The CEO of TikTok stated that they welcome competitors and truthful competitors makes them higher. “To those that want to launch aggressive merchandise, we are saying carry it on,” he wrote within the open letter. Taking a direct dig at Fb, he stated that the social media big launched a “copycat product” within the type of Reels. He stated that Fb did this after “after their different copycat Lasso failed shortly.” Mayer stated that Fb’s strikes are designed to finish TikTok’s presence within the US. “Let’s focus our energies on truthful and open competitors in service of our shoppers, somewhat than maligning assaults by our competitor – specifically Fb – disguised as patriotism and designed to place an finish to our very presence within the US,” he stated.
Mayer additionally touched upon the political hyperlinks and its stand on political promoting. “We’re not political, we don’t settle for political promoting and don’t have any agenda – our solely goal is to stay a vibrant, dynamic platform for everybody to take pleasure in.”
India has been one of many greatest markets for TikTok and now it’s been slightly below a month for the reason that app has been banned. TikTok has stated that it is able to reply all of the questions authorities of India has and will likely be clear.

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