Homegrown social media platform ShareChat has mentioned that over 750 million consumer generated items of content material had been uploaded this 12 months. The consumer generated content material additionally noticed 24 billion WhatsApp shares in the course of the 12 […]
Homegrown social media platform ShareChat has mentioned that over 750 million consumer generated items of content material had been uploaded this 12 months. The consumer generated content material additionally noticed 24 billion WhatsApp shares in the course of the 12 months.
Hindi customers led content material creation with 26 per cent contribution, whereas Tamil customers led WhatsApp shares with 24 per cent share.
ShareChat in its report mentioned COVID-19 induced lockdown and bodily distancing impacted the neighborhood’s behaviour on the platform with customers partaking extra on ShareChat throughout and publish the lockdown.
The typical consumer time spent each day on the platform elevated from 24 minutes pre-lockdown to 31 minutes publish lockdown, it added.
The report additionally dropped at the fore Prime Moments of the 12 months. COVID-19 and conversations across the life-altering world pandemic led the listing, adopted by conversations round Sushant Singh Rajput’s demise, ban on Chinese language apps, IPL, and the rebuilding of the Ram Mandir.
IPL was trending in a couple of Indic languages with ShareChat’s customers supporting their native groups. Bengali, Punjabi, Telugu, Tamil, Kannada and Marathi customers cheered for his or her groups and put IPL amongst the highest 5 moments of the 12 months of their respective languages.
Twitter-backed ShareChat – which has over 160 million month-to-month customers – noticed extra video content material on the platform publish lockdown, virtually 7:three ratio with picture content material. Content material round needs, leisure, romance and devotion had been widespread.
“Video content material has grow to be more and more widespread on ShareChat. Beforehand the neighborhood’s engagement with video content material was fixed however this has modified in the course of the lockdown. From a 6:four ratio of video to picture content material consumption in the course of the lockdown, it elevated to a putting 7:three publish the lockdown,” the report mentioned.
Over 700 million hours of video content material was consumed on the platform in the course of the 12 months, with 30,000 hours of movies uploaded on ShareChat each day.
Customers spent a median of 25 seconds with each video play, the report mentioned.
“Yr 2020 additionally witnessed the rise of creators on ShareChat, reporting a complete variety of 28 million creators, who led conversations and traits, entertaining and galvanizing the bigger neighborhood,” it added.
Curiously, there are eight girls amongst the Prime 10 creators on the platform.
“ShareChat represents the diversified demography of India and shows various content material behaviour throughout 15 Indic languages. The ShareChat 2020 UGC Report gave us an perception into our neighborhood’s interplay of their major language on the digital platform,” Shashank Shekhar, Director – Content material Technique at ShareChat, mentioned.
The report additionally reiterates ShareChat’s energy in exploring hyperlocal capabilities and empowering its neighborhood to drive differentiated conversations throughout Indic languages, he added.