NEW DELHI: Prime Minister Narendra Modi will launch a ‘jan andolan’ marketing campaign for Covid acceptable behaviour on Thursday in view of upcoming festivals, winter season and opening up of the economic system. The prime minister will launch the marketing […]
The marketing campaign can be launched with the purpose to encourage folks’s participation (Jan Andolan) and it endeavours to be a low-cost high-intensity marketing campaign with the important thing message of ‘put on masks, observe bodily distancing, keep hand hygiene’.
The marketing campaign can be launched in view of the upcoming festivals and winter season in addition to the opening up of the economic system, the assertion stated.
A Covid-19 pledge can be taken by all and a concerted motion plan can be carried out by central authorities ministries, departments, state governments and Union Territories.
The highlights of the marketing campaign embody region-specific focused communication in excessive case-load districts, easy and simply comprehensible messages to achieve each citizen, dissemination all through the nation utilizing all media platforms, banners and posters at public locations involving frontline staff, and concentrating on beneficiaries of presidency schemes.
The marketing campaign additionally entails placing up of hoardings, wall work, digital show boards in authorities premises, involvement of native and nationwide influencers to drive dwelling the message, operating cellular vans for normal consciousness technology, audio messages, pamphlets and brochures for consciousness
It might additionally contain searching for assist of native cable operators for operating Covid messages and coordinated media marketing campaign throughout platforms for efficient outreach and influence.