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OnePlus Leads Premium Smartphone Section in India in Q2 2020, Bolstered by OnePlus Eight Gross sales: Counterpoint Analysis

Summary

OnePlus has taken the lead within the premium smartphone phase in India in the course of the second quarter of this yr, in accordance with an evaluation by Counterpoint Analysis. Samsung adopted carefully in second, and Apple earned the third […]

OnePlus has taken the lead within the premium smartphone phase in India in the course of the second quarter of this yr, in accordance with an evaluation by Counterpoint Analysis. Samsung adopted carefully in second, and Apple earned the third spot. The Chinese language producer’s efficiency was boosted by the launch of its newest flagship mannequin, the 5G-enabled OnePlus 8, which turned the top-selling telephone within the nation prior to now quarter. Vivo V19 turned the second highest promoting smartphone between April and June, with Samsung Galaxy A71 rating third when it comes to cargo market share.

Counterpoint Analysis in the present day launched its evaluation of premium smartphone cargo market share in the course of the second quarter of 2020 in India. It revealed that OnePlus leads the market with 29 % share. Samsung virtually managed to catch up, however fell quick by lower than one %. Apple claimed the third spot, in accordance with the evaluation.

The report additionally shared the highest 5 most-selling telephones within the premium phase in the course of the quarter. OnePlus Eight lead the cost with a complete market share of 19 %. Vivo V19 adopted in second, with 15 % market share. The Samsung Galaxy A71 ranked third with 12 %. Apple held the fourth and fifth spot with the iPhone SE 2020 and the iPhone 11, which stood at 10 % and 7 %, respectively.

It must be famous that Counterpoint’s definition of ‘premium’ could not align with what many individuals see available in the market, given the costs of some flagship gadgets lately. Within the evaluation, all telephones priced over Rs. 30,000 had been thought of to be underneath the premium umbrella — though flagships like these from Samsung or Apple are a number of occasions dearer. The report additionally mentions that the OnePlus Eight Professional ranked second within the ultra-premium class (over Rs. 45,000), the place it was overwhelmed out for the highest spot by the iPhone 11.

Aside from the exceptional gross sales figures posted by the OnePlus 8, the report additionally counsel that the model’s worth reduce on the OnePlus 7T sequence additionally helped OnePlus recapture the highest place within the Indian market.

OnePlus additionally launched the much-awaited OnePlus Nord earlier this month, which additionally helps 5G and is powered by a Qualcomm Snapdragon 765G SoC. The OnePlus 8T serie can be rumoured to have been noticed on Geekbench benchmarking web site, resulting in speculations of a launch quickly.


Why are smartphone costs rising in India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to through Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button under.

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